FOUNDER:  YORDANOS GOUSHE

INSPIRATION TO START THE BUSINESS:
Addressing the issue of finding   effective and safe beauty products   that work   for  black   women’s   hair  and skin.

BACKGROUND OF FOUNDER:
Yordanos ‘s initial career was in journalism. She had studied communications and graduated from Addis Ababa University.  After living in the US, she lived moved to Ghana and became involved in the production of natural skin products such as Shea Butter.

Seeking to expand her business and bring it back to Ethiopia, she moved to Addis Ababa and proceeded to develop customized organic skin products. She established a number of outlets around Addis Ababa to sell her products. She now also operates a franchise business that is providing opportunities for other young women.

DESCRIPTION OF THE BUSINESS:
Ethiopian Skin Beauty Secrets (ESB) is a start-up business specialized in hand-made organic beauty products: herbal soaps, hair, treatments, lotions & many more.

- Years in Operation
   6

- Number of staff

  12

KEY CHALLENGES:
Access to finance to take our business to the next level.

SOCIAL IMPACT:

-Providing Ethiopian women with a healthier alternative to cosmetic products that are organic
-Empowering young women by providing franchise opportunities to sell our products

FUTURE EXPANSION PLANS:
We intend to scale up our franchise program based on access to finance.

FUNDING REQUEST

- Annual Turnover
    Over 1 million birr

    - Amount of Financing Needed (USD)
      30,000- 50,000