COMPANY NAME: TENAWO DIGITAL HEALTH

FOUNDERS:
Dr. Sisay Abebe (BSc., MD)
Ishac Mohammed Adem (BSc., PharmD)
Wondimu Negash ( BSc.)
Meseret Haileyesus (BSc., BA, MPH, RA)
Abenezer Yoseph Kebede (BSc.)
Kibruyisfa Mekbeb Tadesse (BSc.)
Animut Tagele Tamiru (BSc., M.Sc.)
Dawit Adugna Werdofa (BSc., MSc.),Degu Taye Tolossa (MD, MPH)

INSPIRATION TO START THE BUSINESS:
The inspiration to start TENAWO Digital Health stemmed from the recognition of the significant healthcare challenges faced by individuals in Ethiopia. The founders witnessed the limitations in accessing timely and quality healthcare services, including long waiting times and limited availability of specialists. They were inspired to leverage digital technology to bridge these gaps and make healthcare more accessible and convenient for all Ethiopians. The desire to improve healthcare outcomes, enhance patient experiences, and contribute to the overall well-being of the community served as the driving force behind the establishment of TENAWO Digital Health.

KMS ETH Health Trading SC is the first innovative healthcare company founded by professionals and innovators from various educational diversities from Ethiopia, Canada, the United Kingdom, and the United States of America. We envision a healthy and prosperous Ethiopian society to have access to quality health services and products for everyone.

TENAWO is the first multiuser health service website and mobile application in Ethiopia that play a vital role in the day-to-day health activities of society. The company is launched to close the communication gap between healthcare providers, healthcare facilities, and clients. 

This multi-user application comprises drug stores/pharmacies, laboratory/pathology, diagnostic centers, diagnostic imaging centers, private clinics/hospital, doctors’ appointments and  consultation, homecare service, medical and pharmaceutical wholesalers, ambulance service, oxygen plant, nursing services, physiotherapy services, dental clinic services, medical tourism  and more. Along with these services, it incorporates the taxi service for delivering the defined  healthcare services. TENAWO has the prospect to save clients, doctors, and all institutions their valuable time and money when used properly.

BACKGROUND OF FOUNDERS:
Primarily in the health sector

DESCRIPTION OF BUSINESS ACTIVITIES:
TENAWO Digital Health is a healthcare technology company that provides a multi-user web and  mobile application. Our platform connects users in Ethiopia with a wide range of health and medical services. Through our app, users can search for and book appointments with doctors,  clinics, and specialists. We also offer telemedicine consultations, allowing users to receive remote medical advice. Our platform facilitates convenient access to healthcare services,  reducing waiting times and geographic barriers. Additionally, users can provide feedback and ratings for healthcare providers, promoting transparency and accountability. Our goal is to  improve healthcare access and outcomes for individuals in Ethiopia through digital innovation. 

Since starting operations on January 22, 2022, TENAWO Digital Health has made significant progress. With a dedicated team of 8 permanent employees, we are committed to delivering high-quality healthcare services to our users. In addition to booking appointments and accessing telemedicine consultations, our platform now includes the ability to conveniently purchase medicines online. This feature enhances the overall user experience by providing a  comprehensive solution for healthcare needs. By combining our digital platform with the availability of online medicine ordering, we aim to further streamline the healthcare journey for individuals in Ethiopia.

TENAWO Digital Health is a healthcare technology company that provides a multi-user web and mobile application. Our platform connects users in Ethiopia with a wide range of health and medical services. Through our app, users can search for and book appointments with doctors, clinics, and specialists. We also offer telemedicine consultations, allowing users to receive remote medical advice.

Our platform facilitates convenient access to healthcare services, reducing waiting times and geographic barriers. Additionally, users can provide feedback and ratings for healthcare providers, promoting transparency and accountability. Our goal is to improve healthcare access and outcomes for individuals in Ethiopia through digital innovation.

KEY CHALLENGES:
As TENAWO Digital Health continues to grow, we face several key challenges. These include

1. Building Awareness: Gaining visibility and creating awareness about our platform in a competitive healthcare sector is a significant challenge. Educating potential users about the benefits and convenience of our digital health solutions requires targeted marketing and outreach efforts.
2. User Acquisition: Attracting and acquiring a large user base is crucial for the success of our  platform. Overcoming barriers such as low digital literacy and limited internet connectivity in certain segments of the population poses a challenge in expanding our user reach.
3. Establishing Partnerships: Developing strong partnerships with healthcare providers is  essential to offer a comprehensive range of services. However, building and nurturing these partnerships requires ongoing effort and negotiation.
4. Regulatory Compliance: Navigating the complex regulatory landscape in the healthcare sector can be challenging. Ensuring compliance with applicable laws and regulations while maintaining operational efficiency is an ongoing endeavor.
5. Infrastructure Limitations: Access to reliable internet connectivity and digital infrastructure can be limited in some areas. Overcoming these infrastructure limitations is crucial to ensure seamless access to our digital health services. By addressing these challenges proactively and leveraging our strengths, we aim to overcome obstacles and continue providing valuable healthcare solutions to our users.

SOCIAL IMPACT

TENAWO Digital Health is committed to making a positive social impact in Ethiopia. Through our platform, we strive to improve healthcare access and outcomes for individuals across the country. By offering convenient appointment booking and telemedicine consultations, we reduce barriers such as long waiting times and geographical limitations, particularly in  underserved areas. This empowers individuals to seek timely medical advice and treatment, improving their overall well-being. Additionally, our platform promotes transparency and accountability by allowing users to provide feedback and ratings for healthcare providers, encouraging quality standards. By leveraging digital technology, we aim to contribute to the  advancement of healthcare services, ultimately enhancing the health and quality of life for the Ethiopian population.

FUTURE EXPANSION PLANS:

TENAWO Digital Health has ambitious plans for future expansion. Some of our key areas of
focus include:

1. Geographical Expansion: We aim to expand our services beyond our current coverage areas  and reach more regions across Ethiopia. This expansion will enable individuals in underserved areas to access healthcare services through our platform.
2. Service Diversification: We plan to continuously expand and diversify the range of healthcare services available on our platform. This includes partnering with more healthcare providers, specialists, and clinics to offer a comprehensive array of medical services to our users.
3. Technology Enhancement: We will invest in advancing our technological capabilities. This includes incorporating artificial intelligence (AI) and machine learning (ML) technologies into our platform for improved diagnostics, personalized health recommendations, and enhanced user experiences.
4. Partnerships and Collaborations: We will actively seek strategic partnerships and collaborations with stakeholders in the healthcare ecosystem. These partnerships will help us
   leverage expertise, resources, and networks to enhance our offerings and expand our reach.
5. Community Engagement: We plan to engage with the community through educational initiatives, health awareness campaigns, and collaborations with local organizations. These efforts will promote health literacy, preventive care, and overall wellness. By pursuing these expansion plans, we aim to strengthen our presence, increase our user base,
   and make a greater impact on improving healthcare access and outcomes in Ethiopia.

ANNUAL TURNOVER: 1,106,800 ETB (Approximately 20,000 USD)
FUNDING REQUEST: 2,395,277 ETB (Approximately 43,550 USD)
This financing will be used to cover various costs, including one-off expenses such as web and
app development, office rent and maintenance, salaries, utility fees, and marketing costs.